Frequently Asked Questions

AgriTech DB is built for:

• AgriTech Founders & Teams: Understand your competitive landscape and identify market opportunities
• Investors: Research African AgriTech companies and market trends
• Accelerators & Incubators: Help your portfolio companies with competitive intelligence
• Researchers & Analysts: Access comprehensive data on the African AgriTech ecosystem

We cover all 54 African countries with varying levels of detail. Our most comprehensive data includes:

• Nigeria
• Kenya
• South Africa
• Egypt
• Ghana
• Ethiopia
• Rwanda
• Uganda
• Tanzania
• Senegal
• Côte d'Ivoire
• Morocco

We continuously add and update data for all African markets.

Getting started is easy:

1. Sign Up: Create a free account with your email
2. Add Your Startup: Either claim an existing profile or create a new one
3. Access Insights: Immediately view your competitive analysis and market intelligence

The entire process takes less than 5 minutes!

If your startup already exists in our database:

1. Search for your startup name on the "Find My Startup" page
2. Click "Claim This Startup"
3. Provide verification information (business email, website, or documentation)
4. Our team will review and approve your claim within 24-48 hours

You'll receive email notifications about your claim status.

No problem! You can create a new startup profile:

1. Click "Add New Startup" from your dashboard
2. Fill in your startup details (name, description, categories, markets, etc.)
3. Submit the form - your profile is created instantly
4. Access your competitive analysis immediately

You can update your profile anytime as your startup grows.

Yes! You can claim or create multiple startup profiles from a single account. This is useful for:

• Founders with multiple ventures
• Investors managing portfolio companies
• Accelerators working with multiple startups

Switch between startups easily from your dashboard dropdown menu.

Our competitor analysis automatically identifies relevant competitors based on your startup profile and categorizes them into two types:

• Direct Competitors: Companies competing in the same space as you
• Adjacent Competitors: Companies in related spaces that could pivot into your market or vice versa

For each competitor, we show you:

• Market overlap percentage (how many markets you both operate in)
• Funding comparisons and competitive positioning
• Business model and customer type differences
• Team size and operational metrics

Direct Competitors

These are your closest rivals - companies that match your startup on multiple key criteria:

• Same primary category (e.g., both in "Farm Management Software")
• Overlapping active markets (operate in at least one common country)
• Same customer type when available (B2B, B2C, B2B2C, or B2G)
• Active operating status

Example: If you're a B2B Farm Management SaaS operating in Kenya, Nigeria, and Ghana - your direct competitors would be other B2B Farm Management companies operating in any of those three countries.

Adjacent Competitors

These companies share some characteristics with you but may differ in markets or focus:

• Share at least one category with you (not necessarily the primary one)
• May operate in completely different markets
• May target different customer types
• Active operating status

Example: If you're in "Farm Management Software" and "IoT & Sensing", adjacent competitors could include IoT companies that don't do farm management, or farm management companies operating entirely in different markets like Latin America.

TAM represents the total revenue opportunity available if you achieved 100% market share in your target markets.

We calculate TAM based on:

• Total population in your target countries
• Agricultural population and rural demographics
• GDP and economic indicators
• Agricultural sector size and growth rates
• Mobile and internet penetration rates
• Category-specific factors for your business model

All data comes from verified sources like World Bank, FAO, ITU, and national statistics bureaus.

Untapped Markets are countries where your competitors are operating but you are not yet present. These represent potential expansion opportunities.

We rank untapped markets by:

• Number of competitors already operating there
• Market size and growth potential
• Market quality score (infrastructure, regulations, etc.)
• Similarity to your current markets

Yes! You can:

• Create Share Links: Generate a public link to share your dashboard with anyone
• Add Team Members: Invite team members with different permission levels (Viewer, Editor, Admin)
• Export Data: Download your analysis as PDF or Excel (Pro plan)

Share links are great for pitches and fundraising!

The News Feed aggregates the latest AgriTech news from trusted sources across Africa and globally. You can:

• Filter by category (Funding, Innovation, Policy, etc.)
• Customize which RSS feeds to follow
• Filter by keywords relevant to your startup
• Stay updated on industry trends and competitor moves

Yes! Our Free plan includes:

• View up to 3 competitors
• Basic market data and TAM calculations
• Access to news feed
• Startup profile creation

Perfect for early-stage startups getting started with competitive intelligence.

The Pro plan unlocks:

• Unlimited competitor analysis
• Full market data for all 54 African countries
• Advanced market quality assessments
• Export to PDF and Excel
• Priority customer support
• Custom news feed filters

View Pricing

Enterprise is designed for organizations managing multiple startups (investors, accelerators, corporates). Features include:

• Everything in Pro
• API access for programmatic data retrieval
• White-label options
• Dedicated account manager
• Custom integrations
• Bulk user management

Contact Sales

Yes! You can cancel your subscription at any time from your Account Settings. There are no cancellation fees.

When you cancel:

• You retain access until the end of your billing period
• Your data is preserved in case you return
• You can downgrade to the Free plan instead of canceling completely

Yes! We offer:

• Extended free trials for accelerator-backed startups
• Discounts for pre-seed and seed stage companies
• Special pricing for non-profits and social enterprises
• Beta user incentives during our launch period

Contact us to discuss your situation.

Our data comes from multiple verified sources:

• Startup Data: Self-reported by founders, public databases, press releases, funding announcements
• Market Data: World Bank, FAO, ITU, national statistics bureaus, IMF
• News: Curated RSS feeds from reputable AgriTech and African business publications

All data sources are cited and regularly updated.

• Startup Profiles: Updated in real-time as founders make changes
• Market Data: Refreshed quarterly when new statistics are released
• News Feed: Updated hourly from RSS sources
• Competitor Analysis: Recalculated whenever startup profiles change

You control your data visibility:

• Public Information: Basic profile info (name, description, categories, markets) is visible to other users for competitive analysis
• Private Information: Team members, internal notes, and account details are never shared
• Share Controls: You decide when to share your dashboard via share links

Read our Privacy Policy for full details.

We maintain data quality through:

• Verified sources with citations for all market data
• Founder verification process for claimed startups
• Community reporting for incorrect information
• Regular audits and data freshness checks
• Manual review of high-profile startup changes

Found an error? Let us know!

Yes. You can:

• Delete your account and all associated data from Account Settings
• Request removal of your startup profile from our database
• Export your data before deletion

We comply with GDPR and other data protection regulations. Deleted data is permanently removed within 30 days.